Live Rad Give Rad

At Reel Rad Co, we believe the outdoors has the power to change lives. It has the power to inspire confidence, ignite joy, and remind us of what it means to feel alive.

But not every kid gets that chance.

That’s why we donate 10% of every sale to help under-resourced and at-risk youth access real outdoor adventures. Whether it’s their first hike, first wave, or first campfire, your purchase helps fund the kind of moments that stick for a lifetime.

Every tee, every hoodie, every order fuels a mission bigger than a brand, it fuels freedom, healing, and hope for the next generation.

Your Gear = Their Adventure

By shopping with us, you're not just wearing the lifestyle, you're living the mission.

Thank you for being part of the Reel Rad movement.

Let’s give more youth facing tough circumstances the chance to explore, grow, and feel truly free. Together.