REEL RAD - Reaching Everyone Everywhere to Live Rad Adventures Daily. The mission behind Reel Rad Co is to inspire and motivate people to live Rad Adventures Daily (RAD) by getting out of the house to explore new or even familiar places. The inspiration and credit to start this mission is given to our late grandpa. This man was epitome of how to live reel rad, and his actions had such a drastic and lifelong impact on everyone he knew. Little did he know by taking the time to take us out for a day of fishing or a weekend camping trip would influence us for the rest of our lives....AND THAT IS THE GOAL!

Although the main influence to found this company came from fishing, it is far from being the only activity we can do to live reel rad whether it's hiking, camping, backpacking, playing sports, or just going for a leisurely walk in nature. The goal is to get people out of the house and off their devices (phones, tv's, computers, tablets, etc.) to reduce the rapidly growing mental health, depression, and suicide rates caused by self-isolation or excess usage of these devices. Not all usage of devices are bad when used as a tool but when its abused it can be detrimental.

 One positive experience can lead to meeting a new friend, which can lead to learning a new skill, which can lead to living a new rad lifestyle, which can ultimately lead to living in a reel rad community. We can do this together and this mission is worth it even if just ONE person is impacted. The future is bright and Reel Rad Co will stand up to lead this effort to bring us back to our roots. Remember you only live one life, so live it REEL RAD!